Best Property Management CRM in the UK (2025 Guide)
Managing rental properties in the UK involves constant admin: tenant communication, rent collection, maintenance, inspections, and legal compliance. A good CRM can help streamline it all, saving you time and reducing errors.
This guide focuses on the best property management CRM software for the UK market, highlighting platforms that landlords, letting agents, and property managers find most useful.
Table of Contents
What Is a Property Management CRM?
A CRM (Customer Relationship Management) system helps landlords, letting agents, and property managers organise key information in one place. That includes tenants, landlords, maintenance contacts, rent schedules, and documents.
Rather than juggling spreadsheets, inboxes, and separate tools, a CRM allows you to:
- Track tenancies and rent payments
- Store property documents securely
- Automate reminders for tasks like inspections or renewals
- Monitor tenant and landlord communications
- Save hours of manual admin
Key Features to Look For
Not all CRMs are built for the property sector, so make sure any system you choose includes:
- Tenant and landlord contact tracking
- Calendar reminders for tasks and events
- Document storage and task automation
- Rent payment tracking or integration with accounting tools
- Mobile-friendly access if you work on the move
Best CRM Platforms for Property Management in the UK
Pipedrive
Pipedrive is a popular CRM originally built for sales teams, but many letting agents and property managers customise it for property workflows. It’s visual, flexible, and ideal for managing deal pipelines such as viewings, offers, and tenant onboarding.
Key features:
- Visual pipeline for leads or tenancy stages
- Task automation and email tracking
- Calendar and Gmail/Outlook integration
- Easy to customise for landlord workflows
Price: From £14/month
Zoho CRM
Zoho is a full-featured CRM with lots of customisation options. You can manage leads, automate follow-ups, and integrate with Zoho Books for financials. Ideal if you want an all-in-one system and don’t mind some setup.
Key features:
- Tenant and landlord segmentation
- Task and email automation
- Works with Zoho Books for rent tracking
- UK-friendly accounting tools
Price: Free plan available; paid from £14/month
HubSpot CRM
HubSpot is a great entry-level CRM that includes most core features for free. If you’re starting out as a landlord or agent and want something simple and scalable, this is a solid pick.
Key features:
- Contact management and deal pipelines
- Email templates and scheduling
- Free marketing tools like landing pages
- Upgrade options for marketing or automation
Price: Free plan available; upgrades optional
GoHighLevel
GoHighLevel is a powerful platform that includes CRM features along with email marketing, funnels, and SMS automations. It’s a great choice if you’re running lead generation campaigns or offering letting services at scale.
Key features:
- CRM with automation workflows
- SMS and WhatsApp integrations
- Pipeline and task tracking
- Lead capture forms and booking tools
Price: From £77/month
Less Annoying CRM
This is a no-frills CRM that’s easy to use and ideal for solo landlords or small property managers. You won’t get advanced automation, but it’s reliable and affordable.
Key features:
- Contact tracking with custom fields
- Basic calendar and task management
- Easy to learn and use
- Great for those managing fewer than 10 properties
Price: $15/month
Summary
If you’re managing properties in the UK, investing in a proper CRM will save you time, prevent errors, and improve communication with tenants and landlords. The platforms above meet those needs and suit different budgets and levels of complexity.
Recommended:
- Use Pipedrive or HubSpot if you’re starting out or want simple visual pipelines
- Try Zoho CRM if you want more customisation and rent tracking integrations
- Go with GoHighLevel if you want to run marketing or scale your property business
- Choose Less Annoying CRM for a simple and low-cost option
