Best CRM for Landlords in the UK (2025 Edition)
Managing rental properties can be stressful. Whether you’re a landlord with just a few flats or a growing portfolio, staying on top of tenants, payments, and repairs takes serious organisation. A good CRM can make that easier.
In this guide, we’ll walk you through the best CRM tools for landlords in the UK, including both paid and free options. These tools help you stay organised, save time, and reduce the risk of missed payments or communication gaps.
Table of Contents
Why Landlords Should Use a CRM
Spreadsheets work… until they don’t. As soon as you’re managing more than a couple of tenants, small mistakes can snowball.
A CRM (Customer Relationship Management system) helps landlords:
- Keep tenant and property details in one place
- Track rent due dates and payment history
- Set reminders for inspections or renewals
- Log maintenance issues and contractor updates
- Communicate faster with tenants
If you’re juggling everything manually, a CRM will save you hours each week.
What to Look For in a CRM for Landlords
Not all CRMs are made for landlords, so here’s what to prioritise:
- Tenant tracking: Store names, emails, and contact notes
- Calendar & reminders: Viewings, repairs, tenancy renewals
- Document storage: Agreements, EPCs, certificates
- Simplicity: If it’s hard to use, you won’t use it
- Affordability: Especially if you’re just starting out
Now, let’s look at the top CRM tools that work well for landlords in the UK.
Best CRM Tools for UK Landlords
Pipedrive
Pipedrive is a clean, simple CRM that’s easy to set up. Originally built for sales teams, it works surprisingly well for landlords who want to manage viewings, follow-ups, and maintenance issues.
Best for: Small landlords managing multiple properties
Starts from: £12/month
Key features:
- Drag-and-drop property pipeline
- Email and activity reminders
- Customisable fields for tenants
Zoho CRM
Zoho is packed with features and still affordable. It’s ideal if you want automation, mobile access, and the ability to grow over time. You can use it to manage everything from tenant contacts to tasks, documents, and follow-ups.
Best for: Portfolio landlords or agents
Starts from: £14/month
Free plan: Yes (limited)
Key features:
- Custom modules for tenancy stages
- Task automation
- Integrates with Zoho Books for accounting
Less Annoying CRM (LACRM)
This one lives up to its name. It’s simple, straightforward, and made for people who don’t want to fiddle with complex systems. No fancy dashboards — just a clean way to track tenants, properties, and to-do lists.
Best for: Solo landlords and beginners
Flat fee: £12/month
Free trial: Yes
Key features:
- Calendar and task manager
- Tenant contact history
- Super easy to use
Hammock
Hammock isn’t a traditional CRM, but it’s built specifically for UK landlords. It tracks rental income, property expenses, and gives real-time profit/loss updates. While it’s more of a finance tool, many landlords use it like a CRM.
Best for: Finance-focused landlords
Starts from: £5/month
Free plan: No
Key features:
- MTD-ready income tracking
- Links to your bank account
- Supports multiple properties
HubSpot (Free Plan Available)
HubSpot is a full-featured CRM used by businesses worldwide. For landlords, it might feel like overkill — but the free plan is solid and can work well if you want to test CRM features without spending a penny.
Best for: Letting agents or landlords with admin help
Free plan: Yes
Paid plans: From £38/month
Key features:
- Email tracking and templates
- Custom contact properties
- Integrates with Gmail or Outlook
CRM Comparison Table
| CRM Tool | Price/month | Free Plan | Best For | Main Benefit |
|---|---|---|---|---|
| Pipedrive | £12 | No | Small landlords | Visual tracking of tasks & deals |
| Zoho CRM | £14 | Yes | Growing portfolios | Deep customisation + automation |
| Less Annoying CRM | £12 | No | First-time landlords | Simple and clean interface |
| Hammock | £5 | No | Landlords focused on money | Finance + rental income tracking |
| HubSpot | Free+ | Yes | Letting agents & teams | Email + contact organisation |
Final Thoughts: Which CRM Should You Choose?
If you’re looking for something simple, start with Less Annoying CRM — it’s clean, quick, and perfect for managing just a few properties.
Need something more powerful? Go with Zoho CRM or Pipedrive. They offer great value and plenty of room to grow.
Just want to keep track of rent and expenses? Try Hammock — it’s built just for UK landlords.
FAQs
Do I really need a CRM as a landlord?
If you’re managing more than one property, yes. A CRM saves time, keeps you organised, and helps avoid costly mistakes.
Can I use a free CRM?
Yes. Tools like HubSpot and Zoho offer free versions. Just be aware they may lack some automation or storage features.
Which CRM is best for letting agents in the UK?
Pipedrive and Zoho are both good options. If you have a larger team, HubSpot is also worth exploring.
