Best CRM for Letting Agents in the UK (2025 Guide)
Finding the right CRM for your letting agency is essential. Whether you’re managing tenants, chasing leads, or keeping landlords updated, the right CRM system saves time and reduces stress.
This guide covers the best CRM for letting agents in the UK, focusing on real features you need, not just sales fluff. Each option below has an affiliate program you can join, so you can also earn commission if you decide to recommend them.
Table of Contents
Why Letting Agents Need a CRM
Letting agents handle a mix of incoming enquiries, viewings, contracts, maintenance, and communication with both tenants and landlords. Without a proper CRM system, it’s easy to lose track of follow-ups and miss key deadlines.
A CRM helps by:
- Keeping all contact details and messages in one place
- Automating reminders for viewings or rent reviews
- Organising your pipeline from new leads to signed tenancy
- Reducing the time you spend switching between apps or spreadsheets
What to Look For in a Letting Agent CRM
Before choosing a CRM, make sure it covers the basics you’ll need:
| Feature | Why It Matters |
|---|---|
| Contact Tracking | Store landlord and tenant details with full message history |
| Calendar Integration | Easily schedule and manage property viewings |
| Sales Pipelines | See exactly where each lead or property is in your process |
| Document Storage | Keep contracts and certificates in one place |
| Mobile Access | Manage viewings and calls while out of the office |
Best CRM Software for Letting Agents in the UK
Here are the top CRM tools letting agents in the UK should consider. All of these offer affiliate programs you can promote as a content creator.
Pipedrive
Pipedrive is a great option for letting agents who want to keep things simple. You can create a custom pipeline for managing properties and tenants, set follow-up reminders, and automate key actions like emails.
- Easy-to-use drag and drop pipeline
- Customisable stages for viewings, offers, or signed tenants
- Email and activity tracking built-in
- Integrates with Google Calendar and Outlook
Starts from £14/month
Join the Pipedrive
Zoho CRM
Zoho CRM is a flexible and powerful option if you want to tailor things to your agency’s specific needs. You can add custom fields for property types, track landlord relationships, and automate your follow-up emails.
- Highly customisable with automation workflows
- Integrates with Zoho Books for invoicing and rent tracking
- Built-in task manager and reports
- Great value if you’re managing multiple properties
Free for up to 3 users
Join Zoho CRM’s
HubSpot CRM
HubSpot is a good choice for letting agents who want to get started for free and grow over time. It includes basic contact tracking, deal pipelines, and automated emails in the free plan.
- Free CRM includes pipeline, tasks, emails, and meeting scheduling
- Upgrade later for marketing tools and automation
- Works well if you also offer sales or landlord sourcing services
- UK support and trusted brand
Free plan available
Join HubSpot’s
Less Annoying CRM
This is perfect for solo letting agents or small agencies who want a no-fuss tool. Less Annoying CRM is simple to set up and easy to use, with no steep learning curve.
- Flat $15/month pricing
- Add properties as contacts or tags
- Set reminders for viewings and follow-ups
- Great for freelancers or independent agents
Join Less Annoying CRM’s
GoHighLevel
If you’re running a more advanced agency or want an all-in-one system, GoHighLevel includes CRM, automation, email marketing, SMS reminders, and landing pages. It’s especially useful for letting agencies that want to scale or run lead gen campaigns.
- High-converting funnels and booking forms
- SMS and WhatsApp follow-ups
- White-label CRM for agencies
- Built-in client onboarding tools
Starts at £77/month
Join GoHighLevel’s
Final Thoughts
If you’re serious about growing your letting agency in the UK, investing in a CRM isn’t optional — it’s essential. It helps you stay organised, close deals faster, and deliver a better experience to tenants and landlords alike.
To recap:
- Use Pipedrive for a visual, easy-to-manage pipeline
- Choose Zoho CRM if you want full control and customisation
- Go with HubSpot to get started free and scale gradually
- Pick Less Annoying CRM if you’re a solo agent
- Try GoHighLevel if you want everything in one place and plan to scale
Each of these CRMs supports affiliate promotion, so if you’re writing content, creating reviews, or building an audience in the letting space, they also offer strong earning potential.
Need help building a comparison table, email opt-in content, or affiliate strategy for this niche? Just let me know — I can help build it out.
